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WHAT IS CIVIL GORILLA?
Civil Gorilla is a multi-division company shaping the future of the industrial sector. We unite digital marketing, apparel, and workforce culture under one mission: Keep Building, No Matter What. From strategic brand development to durable performance gear. We empower the people and businesses driving progress.
OUR CORE group
CIVIL GORILLA
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
The Origin. The Operator. The Voice.
Civil Gorilla is the identity and leadership behind these companies. Founded by Darcy Lehtinen, a 25-year construction veteran, it’s the driving force behind Gorilla Digital, the proprietary Gorilla Digital System, and Civil Gorilla Gear.
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
Products and Apparel for the Workforce. Onsite & Offsite
Civil Gorilla Gear delivers industrial-grade products and apparel built for those who never stop building. Our lineup includes durable workwear, PPE, safety gear, streetwear, and athletic apparel inspired by real-world grit.
From the job site to the gym to everyday life, everything we
Products and Apparel for the Workforce. Onsite & Offsite
Civil Gorilla Gear delivers industrial-grade products and apparel built for those who never stop building. Our lineup includes durable workwear, PPE, safety gear, streetwear, and athletic apparel inspired by real-world grit.
From the job site to the gym to everyday life, everything we design is made to perform, represent, and reflect the mindset of "Keep Building, No Matter What."
GORILLA DIGITAL
CIVIL GORILLA GEAR
GORILLA DIGITAL
Marketing Built for Susccess
Gorilla Digital is the marketing agency behind the Gorilla Digital System, a proprietary marketing framework built specifically for results.
We deliver bold, data-driven campaigns that amplify your brand, attract the right clients, and drive measurable growth. From online visibility to brand strategy and storyte
Marketing Built for Susccess
Gorilla Digital is the marketing agency behind the Gorilla Digital System, a proprietary marketing framework built specifically for results.
We deliver bold, data-driven campaigns that amplify your brand, attract the right clients, and drive measurable growth. From online visibility to brand strategy and storytelling, we help businesses win in a digital-first world.
We don’t just market — we build your brand’s future.
About Civil gorilla
From the Field to the Frontline of Innovation
Civil Gorilla was born on the jobsite; built by a construction worker with a creative mind, a phone in his pocket, and a mission to change the game. Founded by Darcy Lehtinen, Civil Gorilla has grown from a bold voice on social media into a group of companies leading the future of branding, marketing, construction gear, and culture.
The Rise of Gorilla Digital
What started with an iPhone and a builder’s intuition quickly became something much bigger.
Darcy launched Gorilla Digital to solve a problem traditional agencies couldn’t touch, bringing real, effective marketing to the real businesses. At its core is the Gorilla Digital System, a proprietary framework built on brand strategy, AI-driven tools, and streamlined creative processes designed for speed, precision, and results.
This isn’t theory. It’s a proven system that delivers high-quality, fast, and cutting-edge marketing tailored to the digital landscape.
What takes most marketing agencies years to figure out, Gorilla Digital was built on from day one.
The Launch of Civil Gorilla Gear
As Gorilla Digital helped industrial brands find their voice, it became clear that we needed something just as powerful as a visual identity we could wear with pride.
That’s when Civil Gorilla Gear was born.
More than just apparel, it’s a product line built to represent the people who live the Keep Building, No Matter What mentality — in life, on the jobsite, in the gym, and beyond.
With durable workwear, PPE, safety gear, streetwear, and athletic apparel, Civil Gorilla Gear was created to outfit the workforce with gear that performs and speaks for them.
From high-performance function to culture-driven design, every piece reflects the mindset behind the entire Civil Gorilla Group:
Relentless. Purpose-built. Built to last.
GORILLA DIGITAL MARKETING SERVICES
The Gorilla
Digital System
Gorilla Digital was built for industrial companies — not adapted for them.
Our proprietary system combines real-world field experience, strategic brand development, and custom AI tools to deliver fast, high-quality marketing that drives real results in the industrial sector.
Flat Rate Social Media Management
The Gorilla System offers remote, flat rate social media management and content development services. Our custom AI system promises engaging, data-driven content tailored to your audience like no other can. We can also do it at a fraction of the cost of a large marketing firm. The gorilla digital system keeps your costs down while maximizing the benefit and outpu
On-Demand Photography and Video Solutions
Showcase your business with Gorilla Digital’s On-Demand photography and video services. Choose Gorilla Digital for proffesional, industry expertise.
Targeted Facebook & Linkedin Advertising Campaigns
Leverage the power of AI with Gorilla Digital’s targeted advertising campaigns to attract customers and create visibility. Our AI-driven strategies ensure your job postings reach the right avatars utilizing precise targeting to find what you need. What we do is truly unique.