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WHAT IS CIVIL GORILLA?
Civil Gorilla is a multi-division company shaping the future of the industrial sector. We unite marketing, apparel, and workforce culture under one mission: Keep Building, No Matter What. From strategic brand development to durable performance gear. We empower the people and businesses driving industrial progress.
OUR CORE group
CIVIL GORILLA
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
The Origin. The Operator. The Voice.
Civil Gorilla is the identity and leadership behind these companies. Founded by Darcy Lehtinen, a 25-year construction veteran, it’s the driving force behind Gorilla Digital, the proprietary Gorilla Digital System, and Civil Gorilla Gear.
What started as a bold, authentic voice on social media has become
The Origin. The Operator. The Voice.
Civil Gorilla is the identity and leadership behind these companies. Founded by Darcy Lehtinen, a 25-year construction veteran, it’s the driving force behind Gorilla Digital, the proprietary Gorilla Digital System, and Civil Gorilla Gear.
What started as a bold, authentic voice on social media has become a movement — leading the charge to elevate brand culture, empower the workforce, and reshape the future of the industrial sector.
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
CIVIL GORILLA GEAR
Products and Apparel for the Workforce — Onsite & Offsite
Civil Gorilla Gear delivers industrial-grade products and apparel built for those who never stop building. Our lineup includes durable workwear, PPE, safety gear, streetwear, and athletic apparel inspired by real-world grit.
From the job site to the gym to everyday life, everything w
Products and Apparel for the Workforce — Onsite & Offsite
Civil Gorilla Gear delivers industrial-grade products and apparel built for those who never stop building. Our lineup includes durable workwear, PPE, safety gear, streetwear, and athletic apparel inspired by real-world grit.
From the job site to the gym to everyday life, everything we design is made to perform, represent, and reflect the mindset of "Keep Building, No Matter What."
GORILLA DIGITAL
CIVIL GORILLA GEAR
GORILLA DIGITAL
Marketing Built for the Industrial Sector
Gorilla Digital is the agency behind the Gorilla Digital System — a proprietary marketing framework built specifically for the construction and industrial world.
We deliver bold, data-driven campaigns that amplify your brand, attract the right clients, and drive measurable growth. From online visibi
Marketing Built for the Industrial Sector
Gorilla Digital is the agency behind the Gorilla Digital System — a proprietary marketing framework built specifically for the construction and industrial world.
We deliver bold, data-driven campaigns that amplify your brand, attract the right clients, and drive measurable growth. From online visibility to brand strategy and storytelling, we help blue-collar businesses win in a digital-first world.
Unlike generic agencies, we know your industry because we came from it. We don’t just market — we build your brand’s future.
About Civil gorilla
From the Field to the Frontline of Innovation
Civil Gorilla was born on the jobsite — built by a construction worker with a creative mind, a phone in his pocket, and a mission to change the game. Founded by Darcy Lehtinen, a 25-year veteran in the construction industry, Civil Gorilla has grown from a bold voice on social media into a group of companies leading the future of industrial branding, marketing, gear, and culture.
The Spark That Started It All
While working in construction operations, Darcy wasn’t just building projects — he was building his craft. As he helped grow the company from the inside, he noticed something others overlooked: a massive gap in how the industry marketed itself.
Traditional agencies couldn’t connect with the workforce. They didn’t understand the trades, the culture, or the people actually getting the work done.
With a creative background in digital art, videography, and music, Darcy took initiative. Using nothing more than his iPhone, he launched the company’s social media presence — growing it to over 8,000 followers organically. That success proved one thing:
the trades needed their own marketing voice — and it had to come from the inside.
The Rise of Gorilla Digital
What started with an iPhone and a builder’s intuition quickly became something much bigger.
Darcy launched Gorilla Digital to solve a problem traditional agencies couldn’t touch — bringing real, effective marketing to the industrial world. At its core is the Gorilla Digital System: a proprietary framework built from over 25 years in construction, combined with brand strategy, AI-driven tools, and streamlined creative processes designed for speed, precision, and results.
This isn’t theory. It’s a proven system that delivers high-quality, fast, and cutting-edge marketing tailored to the unique demands of the trades.
The industrial sector finally had a system built by one of its own — for its own. A system that speaks the language, understands the culture, and delivers with urgency.
What takes most marketing agencies years to figure out, Gorilla Digital was built on from day one.
This isn’t just marketing. It’s ours. And it’s becoming a force in the industrial space.
The Launch of Civil Gorilla Gear
As Gorilla Digital helped industrial brands find their voice, it became clear that we needed something just as powerful — a visual identity we could wear with pride.
That’s when Civil Gorilla Gear was born.
More than just apparel, it’s a product line built to represent the people who live the Keep Building, No Matter What mentality — in life, on the jobsite, in the gym, and beyond.
With durable workwear, PPE and safety gear, streetwear, and athletic apparel, Civil Gorilla Gear was created to outfit the workforce with gear that performs — and speaks for them.
From high-performance function to culture-driven design, every piece reflects the mindset behind the entire Civil Gorilla Group:
Relentless. Purpose-built. Built to last.
GORILLA DIGITAL MARKETING SERVICES
The Gorilla
Digital System
Gorilla Digital was built for industrial companies — not adapted for them.
Our proprietary system combines real-world field experience, strategic brand development, and custom AI tools to deliver fast, high-quality marketing that drives real results in the industrial sector.
Flat Rate Social Media Management
The Gorilla System offers remote, flat rate social media management and content development services. Our custom AI system promises engaging, data-driven content tailored to your custom industrial audience like no other can. We can also do it at a fraction of the cost of a large marketing firm. The gorilla digital system keeps your costs down while maximizing the
On-Demand Photography and Video Solutions
Showcase your construction industry business with Gorilla Digital’s On-Demand photography and video services. Equipped with the latest technology and experienced with industrial site safety, our team operates globally. Don't compromise on industrial safety knowledge. Choose Gorilla Digital for proffesional, industry expertise.
Targeted Facebook & Linkedin Advertising Campaigns
Leverage the power of AI with Gorilla Digital’s targeted advertising campaigns to attract customers and new hires. Our AI-driven strategies ensure your job postings reach the right candidates, utilizing precise targeting to find your hire. What we do is truly unique.
Construction Influencer Network
Amplify your reach with Gorilla Digital’s exclusive Construction Influencer Network. We collaborate with the biggest names in the construction industry to promote your brand and projects.
Dynamic Website Development
Transform your online presence with Gorilla Digital’s dynamic website development. From basic pages to complex sites, our team builds anything on a quoted basis. We leverage the latest technologies to create visually stunning, functional websites tailored to your needs.
GORILLA DIGITAL PARTNERS
